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Career Advancement Programme in Customer Acquisition Paid Advertising for EdTech Companies
-- ViewingNowPaid Advertising for EdTech is a game-changer. This Career Advancement Programme focuses on customer acquisition for EdTech companies.
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- Understanding the EdTech Customer Journey
- Paid Advertising Platforms (Google Ads, Facebook Ads, etc.)
- Keyword Research and Targeting for EdTech
- Crafting Compelling Ad Copy and Creatives
- A/B Testing and Optimization Strategies
- Campaign Budgeting and ROI Measurement
- Tracking and Analytics in EdTech Marketing
- Google Analytics and other relevant analytics platforms
- Legal and Ethical Considerations in EdTech Advertising
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Career Advancement Programme: Customer Acquisition Paid Advertising (EdTech - UK) Role Description Paid Media Specialist (PPC) Manage and optimize PPC campaigns across Google Ads, Bing Ads, and other platforms, driving student acquisition for EdTech clients.
Requires strong analytical skills and a data-driven approach.
Senior Paid Media Manager (SEM) Lead and mentor a team of Paid Media Specialists, developing and implementing comprehensive paid advertising strategies for increased student enrollment.
Expertise in bid management and budget allocation is crucial.
Paid Social Media Marketing Manager Develop and execute engaging social media advertising campaigns on platforms like Facebook, Instagram, and LinkedIn to reach target audiences.
Deep understanding of social media analytics and campaign optimization is key.
Head of Performance Marketing (EdTech) Oversee all paid advertising activities, including strategy, budget allocation, team management, and reporting.
Strong leadership and strategic planning skills are vital in this senior role.
EntryRequirements
- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- ThreeFourHoursPerWeek
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- OpenEnrollmentStartAnytime
- TwoThreeHoursPerWeek
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